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collectID transforms into ZATAP

In a bold and transformative move, leading "phygital" platform collectID officially announces its transformation into ZATAP that was first launched in September as the company's new app and consumer-facing brand. The strategic decision to completely change to ZATAP to support both consumer and business operations reflects the company's commitment to changing the way consumers interact with brands environment and providing unparalleled pleasure for users with seamless integration between the digital and physical worlds.

David Geisser, CEO and co-founder of collectID is expressing his excitement about the company's development in a statement that reads, "From our inception in 2018, to authenticate physical goods on the internet, collectID has grown into something more profound. Today, we aim to build a brand that delights customers and is a reflection of our unique approach to creating 'phygital' products. This has been made possible thanks to our dedicated team and our partners and we're eager to see the positive effects ZATAP will have on both users and businesses."

Businesses one tap away from Your Customers

While the company's B2B operations continued to operate under the collectID name, following the announcement of ZATAP on September 1, they will transition to operate as part of the ZATAP Business brand. The change demonstrates ZATAP's desire to provide a unique platform for brands to interact with their consumers like never before. The technology assures authenticity of the product and transforms every product into a compelling storyteller, forging stronger bonds with customers.

The most important component that makes up ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following features:

Content Management System: Dynamically Add Content, Run Campaigns

Data & Insights: CRM to Track Product Interactions and User Engagement

Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API

Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code

Support Services Helping Customers for End Users Strategy Consulting, Help with Content Production & Marketing Execution

ZATAP is set to establish the industry standard for phygital creating a future where the products don't just validate but also excite. Geisser says, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."

Consumers Just One Tap Away From the ZATAP Experience

ZATAP gives consumers an innovative experience. ZATAP allows them to not only authenticate their products but also get absorbed in the unique stories and experiences that each product provides.

Features of Owning a ZATAP Product:

Digital Meets Physical ZATAP connects physical and digital worlds by providing users with an immersive experience where customers have access to special content, deals and rewards, and also use their products in the digital dimension (i.e. videos games).

The Authentication System: The application boasts a cutting-edge authentication method that utilizes ZATAP 's own proprietary technology. This system, powered by a combination with encrypted NFC tags as well as blockchain guarantees the highest security level available in the marketplace, allowing users to verify whether they're buying genuine products without hesitation.

Tickets: These products can be used to get tickets to events and other special events, making use of the potential of a product to gain access only.

About ZATAP

ZATAP is an innovative Product Cloud Platform that redefines how consumers interact with their favorite brands. Their aim is to create a positive experience for people by bringing physical products into the digital realm, creating an immersive phygital experience for fans and consumers. With the offices of Switzerland as well as New York City, ZATAP is a partner for global companies like Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.